About Us
Background
Larry is a seasoned consumer packaged goods professional with over 40 years, sales,
marketing, planning and consumer packaged goods industry experience. Prior to re-
launching his Wilson Group One consultancy, Larry served 11 years as Vice President of
Industry Affairs at the National Confectioners Association in Washington, D.C. where he
led NCA efforts to support customer initiatives and strengthen the confectionery industry
through information sharing, communication of leading-edge industry insights, and
development of key shopper, customer, and category research. Under his leadership NCA
launched NCA’s “Sweet Insights” platform where he helped develop and deliver of key
primary and secondary research aimed at informing confectionery company members and
their key customers.
Our history
Prior to NCA, Larry held a variety of sales, training, trade marketing, and leadership roles for the Campbell Soup Company where he was also an inductee of its Sales Company Hall of Fame.
Our mission
Currently his company, Wilson Group One, provides consulting to the food industry, associations, and in support of trade show managers and organizers.